Background and experience
My expertise has been honed from years of experience in luxury retail and e-commerce and I bring a diverse set of skills to Astro LTD
Before joining the team, I had a significant tenure at Fortunoff in NYC, serving 25 years including as Vice President and General Manager at the Fifth Avenue flagship store.
I managed a large team, oversaw critical operations like hiring, training, budgeting, and inventory, and tailored experiences for high-net-worth clients, designing custom jewelry pieces.
In my subsequent role at Plukka (USA) Inc. from 2012-2016, I established the North American wing of this Hong Kong-based e-commerce fine jewelry start-up. My responsibilities encompassed overall operations: staffing, sales, marketing, public relations. I developed SOPs, managed inventory, and handled online transactions and trunk shows.
I spearheaded boutique launches in Hong Kong and NY, drove US brand recognition and engaged in extensive promotional activities, social media and advertising, playing a pivotal role in optimizing the company’s web presence and SEO.
Skills and specialisms
· Client engagement and operational efficiency, particularly in retail and manufacturing sectors.
· Training client staff across various levels, including operations, sales, and management along with web development.
· Developing and implementing comprehensive Standard Operating Procedures (SOPs) has proven instrumental in streamlining processes for sales staff, social media managers, and store and management operations.
· Leveraging social media platforms: critical for enhancing brand presence and engaging effectively with diverse client demographics.
· Conducting in-depth research for our clients for new client acquisition, offering strategic insights that drive business growth.
· Financial analysis and strategy, formulating recommendations for cost reduction and margin enhancement, including 5-year plans.
· Advising on new store openings or expanding manufacturing facilities, ensuring sustainable growth and profitability for our clients.
