Background and experience
With over 15 years experience as a business owner and more than 25 in digital retail and ecommerce, I have extensive knowledge of customer experience, data tracking and digital marketing. My background includes developing one of the first Flu databases for the visiting nurse association. However, my true passion lies in improving customer experiences and driving traffic to brick-and-mortar locations through digital channels. I leveraged this expertise by building multiple successful ecommerce businesses before being recruited into the jewelry industry. My digital marketing and ecommerce focus enable me to contribute in my role at
Skills and specialisms
With over two decades of experience driving digital transformation and ecommerce growth for retail businesses, I bring a robust skillset to My specialty is optimizing the digital ecosystem to deliver superior customer experiences and revenue growth. This includes ecommerce platforms, CRM and email marketing systems, social media engagement, digital advertising, and web analytics. I excel at identifying digitization opportunities, implementing best-in-class solutions, and tracking KPIs to maximize ROI. My passion for understanding the customer journey ensures marketing campaigns resonate. My analytical approach and solutions-orientation enable me to solve complex business problems. I thrive on collaborating cross-functionally to align digital strategies with overarching business goals. My ultimate focus is leveraging my digital expertise to help clients achieve their objectives and drive sustainable success.
